July 15, 2021 Hooman Agency

Black. Bold. Beautiful!

Welcome to the new Hooman Agency Website.

Finally! After quite some time we have finally finished our newly revamped website and client portal. We decided to be BOLD and design a website based on colours that normally is not seen, black and charcoal grey. Not to worry, there is some white, light grey and other splashes of colour. 🙂

So, what is new?

Updated Portfolio
Updated Services
More User-friendliness
Revamped Client Portal

Designing black/dark websites or websites on a black background has been a topic for discussion among many designers for years. But why are so many designers, creatives and clients scared of designing a black/dark website? Done properly, web design using dark colours can convey a very creative, elegant and professional look and feel to users. That said, creating a dark website design is quite a challenging job that requires the web designer to be an expert in web usability to get it right.

Points on designing a black/dark website

  • Make the text readable
  • Analyse your brand
  • Use the right fonts
  • Use white spaces
  • High quality Images
  • Do not flood pages with content

Does dark design really affect readability?

Many people complain that a dark design is not good in terms of usability and readability. They consider that reading light text on a dark background can strain the eyes which results in a much less enjoyable reading experience. Problogger performed a survey on this very question and found 47% of web users preferred light backgrounds on blogs.

A dark page background and light font is not solely responsible for poor readability and it will not affect every visitor you have. However, it is common enough to require careful consideration if you are considering a black website design.

Readability is all about typography and the right use of elements on your site. A website with black pages can appeal to a wide audience if you choose suitable fonts, use the right font size and colour and pay some attention to white space and line-height.

Conclusion on black/dark website design

In the end, what kind of design – dark or light – you should use for your business depends on your personal preference, the brand, service or product in question and your target market.

If you want to give your visitors an energetic and vibrant look or want to appear luxurious or premium, black websites can work. If you want to evoke a feeling of mystery, of exclusivity or want to make your visitor feel elite, black website designs and dark website design can work.


We do hope you enjoy our new website as we do. If you have any feedback or would like to point out an issue, please do not hesitate to leave a comment or contact us.

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